The Impact of Brand Personality on Brand Experience: A Comparison Between The Perceptions of Facebook, Twitter and Instagram Users
International Interdisciplinary Business – Economics Advancement Conference (IIBA), İstanbul, Turkey, 14 - 16 July 2014, pp.323-337, (Full Text)
- Publication Type: Conference Paper / Full Text
- City: İstanbul
- Country: Turkey
- Page Numbers: pp.323-337
- Istanbul University Affiliated: Yes