The Impact of Brand Personality on Brand Experience: A Comparison Between The Perceptions of Facebook, Twitter and Instagram Users


Altuna O.

International Interdisciplinary Business – Economics Advancement Conference (IIBA), İstanbul, Turkey, 14 - 16 July 2014, pp.323-337, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.323-337
  • Istanbul University Affiliated: Yes