Lateral Marketing in Retailing and a Study From Turkish Gas Station Consumers

Cengiz E., Şekerkaya A. K., Yolaç G., Akyüz İ., Erdal M.

Seventeenth Annual South Dakota International Business Conference, North Dakota, United States Of America, 1 - 04 November 2010, pp.88-97

  • Publication Type: Conference Paper / Full Text
  • City: North Dakota
  • Country: United States Of America
  • Page Numbers: pp.88-97
  • Istanbul University Affiliated: Yes