Akademik Veri Yönetim Sistemi
JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, cilt.32, sa.3, ss.317-339, 2023 (SSCI, Scopus)
The present study explores the relationships between entrepreneurship motives, attitude, and behavioral intention of Indian residents toward the meal-sharing economy. The study implements a self-administered questionnaire to collect quantitative data. Partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) were binarily performed to test the aforementioned relationships. The PLS-SEM results show that the gratification of hosting, social interaction, and independence positively impact residents' attitudes toward sharing economy. Moreover, social interaction, source of cultural capital, and gratification of hosting also positively influence the intention to participate in the meal-sharing economy. Moreover, the fsQCA results demonstrate that several configurations of the dimensions of entrepreneurship motivations generate the attitude toward the meal-sharing economy and the intention to participate in the meal-sharing economy. Based on the results, several theoretical and practical implications were suggested.