Effect of Brand Credibility and Innovation on Customer Based Brand Equit

Creative Commons License

Nasır S., Güvendik Ö.

in: ADVANCES IN GLOBAL SERVICES AND RETAIL MANAGEMENT: VOLUME 2, Cihan Çobanoğlu,Valentina Della Corte, Editor, University Press of Florida , Florida, pp.1-15, 2021

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2021
  • Publisher: University Press of Florida
  • City: Florida
  • Page Numbers: pp.1-15
  • Editors: Cihan Çobanoğlu,Valentina Della Corte, Editor
  • Istanbul University Affiliated: Yes