Dominance or Effectiveness? Which is More Important in Brand Personality Decisions


Altuna O., Arslan F. M.

5th International Conference on Turkey and Turkish Studies, Athens, Greece, 2 - 05 July 2018, pp.1-5

  • Publication Type: Conference Paper / Summary Text
  • City: Athens
  • Country: Greece
  • Page Numbers: pp.1-5
  • Istanbul University Affiliated: Yes