Integrated Marketing Communication vs. Omnichannel Marketing: What Is There For Us?


Sila I., ÖZKOYUNCU F. , Karanfilovska M.

in: Linking Business and Communication: From a Sparkle to Flame, Gole P. A. , Editor, Doba Business School, Maribor, Slovenia, Maribor, pp.109-126, 2018

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2018
  • Publisher: Doba Business School, Maribor, Slovenia
  • City: Maribor
  • Page Numbers: pp.109-126
  • Editors: Gole P. A. , Editor