Prospects, Problems of Marketing Research and Data Mining in Turkey


Kurtulus S., Kurtulus K.

Conference of the World-Academy-of-Science-Engineering-and-Technology, Prague, Czech Republic, 24 - 26 February 2006, vol.11, pp.18-23 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 11
  • City: Prague
  • Country: Czech Republic
  • Page Numbers: pp.18-23
  • Istanbul University Affiliated: Yes

Abstract

The objective of this paper is to review and assess the methodological issues and problems in marketing research, data and knowledge mining in Turkey. As a summary, academic marketing research publications in Turkey have significant problems. The most vital problem seems to be related with modeling. Most of the publications had major weaknesses in modeling. There were also, serious problems regarding measurement and scaling, sampling and analyses. Analyses myopia seems to be the most important problem for young academia in Turkey. Another very important finding is the lack of publications on data and knowledge mining in the academic world.