Digital Transformation in Marketing: a Sample Review on Kid Influencer Marketing and Toy Unboxing Videos on Youtube

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Copy For Citation

Kalan Ö.

in: Digital Transformation in Media & Society, Ayşen Akkor Gül,Yıldız Dilek Ertürk,Dr.Paul Elmer, Editor, Istanbul University, İstanbul, pp.127-148, 2020

• Publication Type: Book Chapter / Chapter Research Book
• Publication Date: 2020
• Publisher: Istanbul University
• City: İstanbul
• Page Numbers: pp.127-148
• Editors: Ayşen Akkor Gül,Yıldız Dilek Ertürk,Dr.Paul Elmer, Editor
• Istanbul University Affiliated: Yes