Digital Transformation in Marketing: a Sample Review on Kid Influencer Marketing and Toy Unboxing Videos on Youtube
in: Digital Transformation in Media & Society, Ayşen Akkor Gül,Yıldız Dilek Ertürk,Dr.Paul Elmer, Editor, Istanbul University Press, İstanbul, pp.127-148, 2020
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2020
- Publisher: Istanbul University Press
- City: İstanbul
- Page Numbers: pp.127-148
- Editors: Ayşen Akkor Gül,Yıldız Dilek Ertürk,Dr.Paul Elmer, Editor
- Istanbul University Affiliated: Yes