How are consumers dividualised through data-driven marketing practices? Thinking through two forms of subjectivation

Akmeraner Kökat Y.

Consumption Markets & Culture Paper Development Workshop, Edinburgh, England, 10 April 2024, pp.1, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: Edinburgh
  • Country: England
  • Page Numbers: pp.1
  • Istanbul University Affiliated: Yes