Ten Year Analysis(1997-2007) of TV Commercials of a Global Brand, Mavi Jeans and Its Public Relations Strategy: From Dream to Reality


Kalay A. M. , Görpe S.

7th. International Symposium – Communication in the Millennium,, Texas, United States Of America, 17 - 20 May 2009, pp.190-200

  • Publication Type: Conference Paper / Full Text
  • City: Texas
  • Country: United States Of America
  • Page Numbers: pp.190-200