The present study aims to investigate reduction behavior of WO3 using pure CH4. Prior to the experiments, equilibrium thermodynamic analysis in the WO3-CH4 system was carried out by the method of minimization of Gibbs' free energy. The analysis indicates that WO3 can be reduced to metallic W by CH4 at temperatures above similar to 1150 K. The experiments were carried out at 1200, 1250 and 1300 K in a flowing pure CH4 atmosphere. Mass measurements and X-ray diffraction technique were used to characterize the products at various stages of reactions. It was found that the extent of the reduction of WO3 increased with time and temperature. Experimental and thermodynamic results showed that W is obtained from WO2 which is an intermediate product formed by the reactions between WO3 and CH4. Carburization was observed after the oxide reduction was completed at the temperatures studied. Single phase W product was obtained within 10 mm at 1300 K. FEG-SEM analysis on the sample prepared at this condition yielded fine round particles and coarse particles with facets. Possible reaction mechanisms for the formation of W in the W-O-C-H system were elucidated using thermodynamic and experimental results. It was demonstrated that CH4 acts as a reducing agent for WO3. (C) 2015 Elsevier Ltd. All rights reserved.