Facebook fan page management for global airlines


Baghirov F., Zhang Y., Hashim N. H.

TOURISM REVIEW, cilt.74, ss.532-546, 2019 (SSCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 74 Konu: 3
  • Basım Tarihi: 2019
  • Doi Numarası: 10.1108/tr-03-2018-0045
  • Dergi Adı: TOURISM REVIEW
  • Sayfa Sayıları: ss.532-546

Özet

Purpose This study aims to investigate the adoption and performance of Facebook fan pages (FFPs) among global airline companies in developed, least developed and developing countries.