The main principle of the European Union to be the only market is to provide free movement of goods and services. Free movement of products can only be achieved with a suitable package. A number of directives have been prepared with the aim of ensuring the coexistence in legal, commercial, health and environmental problems that may arise in the process of free movement of products and packaging in European Union countries. Some of them have been accepted following long preparatory stages, while discussions about others are going on.

Turkey, which is expected to become a member of the European Union and is a member of the European Customs Union attaches importance to increasing exports nowadays, the proper production of packaging materials still maintains its investment character and tendency. Some of the packaging and printed products exported by the printing industry can be returned because they do not meet European Union criterias. This puts our exporting firms in a difficult economic situation and damages economy of the country.

In this study, it is aimed that the printing houses in our country carry out their exports to EU countries without any problem and increase their market share in the international market. For this purpose, printing houses have been tried to be encouraged to attach importance to environment and human health, quality production of printed product and packaging production by giving information about the standards, norms and directives in EU member countries and the adaptation efforts, developments and troubles of our country.