Using the fuzzy multicriteria decision making approach to evaluate brand equity: a study of privatized firms


Dinçer H., Bozaykut-Buk T., EMİR Ş. , Yuksel S., Ashill N.

Journal of Product and Brand Management, 2019 (Journal Indexed in SCI Expanded) identifier

  • Publication Type: Article / Article
  • Volume:
  • Publication Date: 2019
  • Doi Number: 10.1108/jpbm-09-2018-2037
  • Title of Journal : Journal of Product and Brand Management