Using the fuzzy multicriteria decision making approach to evaluate brand equity: a study of privatized firms


Dinçer H., Bozaykut-Buk T., EMİR Ş. , Yuksel S., Ashill N.

Journal of Product and Brand Management, 2019 (SCI Expanded İndekslerine Giren Dergi) identifier

  • Cilt numarası:
  • Basım Tarihi: 2019
  • Doi Numarası: 10.1108/jpbm-09-2018-2037
  • Dergi Adı: Journal of Product and Brand Management