THE ROLE OF NOSTALGIA PRONENESS IN THE EFFECT OF BRAND IMAGE, CORPORATE IMAGE, BRAND TRUST AND CONSUMER INVOLVEMENT ON EMOTIONAL ATTACHMENT: GLOBAL VS. LOCAL BRAND


Arslan F. M. , Altuna O.

hacettepe university journal of economics and administrative sciences, cilt.37, ss.215-240, 2019 (Hakemli Üniversite Dergisi)

  • Cilt numarası: 37 Konu: 2
  • Basım Tarihi: 2019
  • Doi Numarası: 10.17065/huniibf.426122
  • Dergi Adı: hacettepe university journal of economics and administrative sciences
  • Sayfa Sayıları: ss.215-240