Akademik Veri Yönetim Sistemi
Journal of Humanities and Tourism Research, cilt.11, sa.4, 2021 (Hakemli Dergi)
Istanbul is an important destination in terms of cultural
attractiveness, historical sites, developed infrastructure, and shopping malls
and there are various places where tourists can shop. In this context, this
study aims to analyze the shopping behaviors of the tourists visiting Beyazit
Istanbul, from the local shopkeepers’ perspective. In line with the purpose of
this study, interviews among qualitative research techniques were used.
Semi-structured interview forms were created and the data was collected from
Beyazit’s shopkeepers. The obtained data were analyzed by using MAXQDA software.
Based on the analysis, the shopping behavior of tourists has been examined
under three headings. These are; (1) tourists’ bargaining behaviors, (2)
tourists’ spending behaviors, and (3) tourists’ product choices. It is
determined that tourists generally tend to bargain during shopping. It is found
that the tourists from the US and Arabian countries spend the most among the
tourists that visit Beyazit. It is determined that cheap souvenirs and imitation
clothing products are selected as shopping products. In addition, three
sub-themes are determined as shopping barriers for tourists. These are; (1)
sales pressure (tourist harassment), (2) safety concerns, and (3) tour guide’s
influence and time limitation.
Keywords: Shopping, shopping
behaviors, tourists’
spending behaviors, Istanbul