Research Information System
International Journal of Arts & Sciences (IJAS), Freiburg, Germany, 10 - 14 April 2012, vol.1, no.2, pp.469-479, (Full Text)
This study aims to find out the online customer profile and their purchasing habits with the use of the internet and especially the proliferation of online shopping. Our assumptions regarding this study follow that customers visit a store before online shopping and gather information to evaluate products, then locate the product/vendor through the internet to perform the transactions, decide to purchase a product from an online catalogue and take the decision to buy and the product itself via the internet/online resources. From this point forth, a study shall be carried out in Istanbul with a particular focus on internet users. Online customer profile will be established by a survey based on “quota sampling method”.