Europan Journal of Research on Education, vol.2, no.5, pp.1-9, 2014 (Refereed Journals of Other Institutions)
Advertising which has characteristic to inform the target masses and convince them aims to manipulate people to a certain attitude of their own free will. It is important advertising messages having a great effect on public should be truthfull, honest, ethical, protecting the consumer rights and children and young people. On the other hand, the advertising is assessed as unethical. The ethical principles of advertising based on “International Code of Advertising Practice” project to practice within the rule of law and social responsibility. The violation of moral values makes the control system current issue and as a best control system for protecting the freedom and distinctness, the self-regulation model” has become prominent. In this essay, it is discussed how much ethic values are important for advertising and how the self-regulatory model should be managed in the advertising sector.