Research Information System
4th International Conference on Communication and Media (i-COME), Malaysia, 18 - 20 October 2014, vol.155, pp.299-303
Media ecology tries to elucidate how much we know or do not know about the media, track down whether we are influenced by the information bombardment or not and whether we allow the media messages to direct us. Media ecology is an interdisciplinary medium, which strives to establish that media is not only a machine but also a medium changing our thoughts, emotions, perceptions, judgments and values with its messages. This article's aim is by using literature review to explain the concept of media ecology which has been recently included in the communication studies. In this article, with in the framework of media ecology, the technological ideological and cultural transformation of media and the effect of this transformation to the media's structure has been written and how the media with this disturbed ecological structure effects the individuals has been discussed. (C) 2014 The Authors. Published by Elsevier Ltd.