Marketing Strategies in Competitive Markets and Challenging Times


in: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, Khosrow-Pour, M., Editor, Idea Group Publishing (IGP) , Hershey, pp.248-271, 2019

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2019
  • Publisher: Idea Group Publishing (IGP)
  • City: Hershey
  • Page Numbers: pp.248-271
  • Editors: Khosrow-Pour, M., Editor