Market Segmentation of oil Brands in the Domestic Market in terms of Brand Values

KORALTÜRK G., EROĞLU PEKTAŞ G. Ö.

Fifth European Academic Research Conference on Global Business, Economics, Finance and Banking, İstanbul, Turkey, 15 - 17 December 2016, vol.1, no.1, pp.1-8, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Volume: 1
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.1-8
  • Istanbul University Affiliated: Yes