Exploring the Potential of Myths as Marketing Instruments in the Post-Truth Era


Önay Doğan B., Gjorgjioska M. A.

in: Entrepreneurial and Communicative Mind in Action, Pedja Ašanin Gole, Editor, Pearson, New York, pp.92-104, 2021

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2021
  • Publisher: Pearson
  • City: New York
  • Page Numbers: pp.92-104
  • Editors: Pedja Ašanin Gole, Editor
  • Istanbul University Affiliated: Yes