Personality and positionality-evidence from survey experiments with alternative goods


EURASIAN BUSINESS REVIEW, vol.10, no.1, pp.123-156, 2020 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 10 Issue: 1
  • Publication Date: 2020
  • Doi Number: 10.1007/s40821-020-00149-7
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, IBZ Online, International Bibliography of Social Sciences, ABI/INFORM, Business Source Elite, Business Source Premier, EconLit
  • Page Numbers: pp.123-156
  • Istanbul University Affiliated: Yes


This paper employs survey experiments to examine the relationship between personality characteristics and positional concerns across a wide range of "goods", e.g., income and market value of a car, and "bads", e.g., infant mortality and poverty rates. Personality traits are measured using the five-factor model (Big-5), the locus of control, and reciprocity. We demonstrate that there are significant relationships between personality types and positional concerns, which differ both by the type of personality and by the nature of a good. The results are highly consistent with the predictions presented in the field of personality psychology. That is, while agreeableness is negatively associated, conscientiousness, neuroticism, and external locus of control are positively associated with positional concerns for most goods. Importantly, there is also a substantial heterogeneity in the mean degree of positional concerns across the low and high values of most personality characteristics and goods.