T.V. commercial dramas and their impact on tourists' attitudes towards the destination: A Turkish case


Kılıç Ö., Okumuş A., Miller D. W. , Stoica M.

Journal of Euromarketing, vol.30, no.1-2, pp.28-39, 2021 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 30 Issue: 1-2
  • Publication Date: 2021
  • Journal Name: Journal of Euromarketing
  • Journal Indexes: Academic Search Premier, IBZ Online, ABI/INFORM, Business Source Elite, Business Source Premier, Hospitality & Tourism Complete
  • Page Numbers: pp.28-39
  • Istanbul University Affiliated: Yes