in: Eurasian Business Perspectives, Mehmet Bilgin,Hakan Danis,Ender Demir,Faruk Aysan, Editor, Springer, London/Berlin , Basel, pp.277-290, 2020
This theoretical paper defines the concept of sustainability entrepreneurship
and how it differs from basic entrepreneurship approaches,
eco-entrepreneurship, and social entrepreneurship. All the core elements or
so-called pillars of sustainability entrepreneurship are defined and some cases for
real sustainability entrepreneurships are illustrated. Sustainability concept is allegedly
well accepted both by scholars and practitioners, but in reality, there are very
few examples that fit the definition of sustainability entrepreneurship: it is a process
to explore and implement future products, processes, and services for protecting the
nature and balancing the social phenomena. The returns to be gained here contribute
not only to the economy but also to the noneconomic individuals and the community
as well. Study aims to describe, define, and detail the concept of Sustainability
Entrepreneurship and outline the components with examples such as Career Moves,
Waste Works, d.light, Qurrent, Tesla Motors, Bugday, and Çöp(m)adam from all
over the world. On one hand, sustainability entrepreneurship addresses environment,
social stability, and economic contribution which are the main focuses of sustainable
development; and pursues profit on the other.