An Attempt to Develop an Alternative Scale to Measure Customer Based Corporate Reputation

Yüksel C. A., Cintamür İ. G.

International Journal of Global Business, vol.9, no.1, pp.59-73, 2016 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 9 Issue: 1
  • Publication Date: 2016
  • Journal Name: International Journal of Global Business
  • Journal Indexes: EBSCO Education Source
  • Page Numbers: pp.59-73
  • Istanbul University Affiliated: Yes