Ba0.3Sr0.4Pb0.3Fe12O19, Ba(0.4)Sro(0.3)Ph(0.3)Fe(12)O(19) and Ba0.3Sr0.3Pb0.4Fe12O19 hexaferrites were synthesized via sol-gel auto combustion. XRD (X-ray powder diffraction) powder patterns of the products confirmed the formation of M-type hexaferrites without any secindary phase. The crystallite sizes of the products were calculated as 3741 nm by Scherrer equation. SEM (Scanning electron microscopy) analyses revelaed the hexagonal morphology and 200-400 nm grain size of the prodcuts. The magnetic hysteresis (a sigma-H) curves exhibit the ferromagnetic features for all hexaferrites. Especially, Ba0.3Sr0.4Pb0.3Fe12O19 and Ba0.4Sr0.3Pb0.3Fe12O19 samples have suitable magnetic characteristics (saturation magnetizations as 42.58 and 38.55 emu/g, coercive fields as 1950 and 2978 Oe, larger squareness ratios (SQR) as 0.447 and 0.454, respectively) for high density magnetic recording applications and permanent magnet fabrication. Effective crystalline anisotropy constants (Kell) are between 3.18x10(5) -3.54x10(5) Erg/g. The observed 17000 Oe Ha (anisotropy field) reveal that products are hard magnet. Tauc plots were plotted to determine the Eg (direct optical energy band gap) of the samples. The Eg values are 1.46, 1.51, 1.69 eV belonging to Ba0.3Sr0.4Pb0.3Fe12O19, Ba0.4Sr0.3Pb0.3Fe12O19, and Ba0.3Sr0.3Pb0.4Fe12O19 hexaferrites respectively.