The measurement of switching costs as a perception of customers in the Turkish credit card market


AYDIN S., ÖZER G., Kazan H. , Dogruer M. C.

Istanbul University - Journal of Electrical and Electronics Engineering, cilt.9, sa.2, ss.1015-1028, 2009 (SCI Expanded İndekslerine Giren Dergi) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 9 Konu: 2
  • Basım Tarihi: 2009
  • Dergi Adı: Istanbul University - Journal of Electrical and Electronics Engineering
  • Sayfa Sayıları: ss.1015-1028