The measurement of switching costs as a perception of customers in the Turkish credit card market

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AYDIN S., ÖZER G., Kazan H., Dogruer M. C.

Istanbul University - Journal of Electrical and Electronics Engineering, vol.9, no.2, pp.1015-1028, 2009 (SCI-Expanded, Scopus, TRDizin)

• Publication Type: Article / Article
• Volume: 9 Issue: 2
• Publication Date: 2009
• Journal Name: Istanbul University - Journal of Electrical and Electronics Engineering
• Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus, TR DİZİN (ULAKBİM)
• Page Numbers: pp.1015-1028
• Istanbul University Affiliated: No