Determining how application type moderates Gen Z consumers' intentions to switch to paid mobile services: A study of the Push-Pull-Mooring Framework

Öztürk S.

Alphanumeric Journal, vol.13, no.2, pp.99-136, 2025 (TRDizin)

• Publication Type: Article / Article
• Volume: 13 Issue: 2
• Publication Date: 2025
• Doi Number: 10.17093/alphanumeric.1814645
• Journal Name: Alphanumeric Journal
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.99-136
• Istanbul University Affiliated: Yes