Determining how application type moderates Gen Z consumers' intentions to switch to paid mobile services: A study of the Push-Pull-Mooring Framework
Öztürk S.
Alphanumeric Journal, vol.13, no.2, pp.99-136, 2025 (TRDizin)
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Publication Type:
Article / Article
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Volume:
13
Issue:
2
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Publication Date:
2025
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Doi Number:
10.17093/alphanumeric.1814645
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Journal Name:
Alphanumeric Journal
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Journal Indexes:
TR DİZİN (ULAKBİM)
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Page Numbers:
pp.99-136
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Istanbul University Affiliated:
Yes