EFFECT OF BRAND CREDIBILITY AND INNOVATION ON CUSTOMER BASED BRAND EQUITY AND OVERALL BRAND EQUITY IN TURKEY AN INVESTIGATION OF GSM OPERATORS

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Nasır S., Güvendik Ö.

Global Conference on Services and Retail Management, 10 - 13 Mayıs 2021, (Yayınlanmadı)

• Yayın Türü: Bildiri / Yayınlanmadı
• İstanbul Üniversitesi Adresli: Evet