The Evaluation Of Digital Communication Activitıes Of Brands During The Covid-19 Pandemic From The Benefit-Oriented Communication Point Of View Based On The Dialogical Approach


Akım F., Boztepe Taşkıran H.

Uluslararası Halkla İlişkiler Reklam Çalışmaları Dergisi, vol.4, no.1, pp.126-151, 2021 (Peer-Reviewed Journal)