Ethics and quality are intimately related to each other, as quality arises from three main factors, moral attitudes as a result of consciousness or awareness-raising, culture as a result of education and the use of know-how and the application of standards as results of learning and training. Ethics amount to fundamental moral attitudes, binding values and irrevocable standards. In this study, ethic and quality concepts which belonged to our intellectual agenda will be scrutinize. Then, the associations and contradictory of these concepts will investigate. For this reasons, the quality and ethics concepts as phenomena will look over according to enclosed cognitive associations and contradictory.