CRM Application in Service Production: Determining Thermal Hotel Customers' Profile By Using Data Mining Tools

---

GÜRSOY U. T., AKÇAY KASAPOĞLU Ö., Yücel A.

Journal of International Academic Research for Multidisciplinary, vol.4, no.2, pp.206-223, 2016 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 4 Issue: 2
• Publication Date: 2016
• Journal Name: Journal of International Academic Research for Multidisciplinary
• Page Numbers: pp.206-223
• Istanbul University Affiliated: Yes