Same Country, Different Ethnicity: The Role of Ethnicity on Impulse Buying

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Kurtuluş K., Yıldırım H. H., Yaşin B.

in: Thriving in a New World Economy. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Kirk Plangger, Editor, Springer, London/Berlin , California, pp.276-283, 2016

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2016
  • Publisher: Springer, London/Berlin 
  • City: California
  • Page Numbers: pp.276-283
  • Editors: Kirk Plangger, Editor
  • Istanbul University Affiliated: Yes