Same Country, Different Ethnicity: The Role of Ethnicity on Impulse Buying
in: Thriving in a New World Economy. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Kirk Plangger, Editor, Springer, London/Berlin , California, pp.276-283, 2016
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2016
- Publisher: Springer, London/Berlin
- City: California
- Page Numbers: pp.276-283
- Editors: Kirk Plangger, Editor
- Istanbul University Affiliated: Yes