A Hybrid Framework for Understanding and Avoiding International Business Blunders in the Global Culture


Dalgıç T., GEGEZ E., Arslan M., KORKUT ALTUNA O.

19th Annual Meeting Program Marketing Issues in Global Supply Networks: Theoretical and Empirical Directions for Future Research, Atlanta, United States Of America, 6 - 09 April 2011, pp.1-12

  • Publication Type: Conference Paper / Full Text
  • City: Atlanta
  • Country: United States Of America
  • Page Numbers: pp.1-12