A Hybrid Framework for Understanding and Avoiding International Business Blunders in the Global Culture
19th Annual Meeting Program Marketing Issues in Global Supply Networks: Theoretical and Empirical Directions for Future Research, Atlanta, United States Of America, 6 - 09 April 2011, pp.1-12, (Full Text)
- Publication Type: Conference Paper / Full Text
- City: Atlanta
- Country: United States Of America
- Page Numbers: pp.1-12
- Istanbul University Affiliated: Yes