The Brand Personality of Coffee Shops: Scale Development
Marketing and Entreprenuership International Conference, AUMEC, Antalya, Turkey, 6 - 09 April 2009, pp.1120-1125, (Full Text)
- Publication Type: Conference Paper / Full Text
- City: Antalya
- Country: Turkey
- Page Numbers: pp.1120-1125
- Istanbul University Affiliated: Yes