The Brand Personality of Coffee Shops: Scale Development

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ARIKBOĞA F. Ş., NASIR S.

Marketing and Entreprenuership International Conference, AUMEC, Antalya, Turkey, 6 - 09 April 2009, pp.1120-1125

• Publication Type: Conference Paper / Full Text
• City: Antalya
• Country: Turkey
• Page Numbers: pp.1120-1125
• Istanbul University Affiliated: Yes