Fallacious Elitism Gained Through Consumption
ISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI, no.21, pp.155-160, 2005 (ESCI)
- Publication Type: Article / Article
- Volume: Issue: 21
- Publication Date: 2005
- Journal Name: ISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI
- Journal Indexes: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
- Page Numbers: pp.155-160
- Istanbul University Affiliated: Yes
Abstract
Values are formed according to the charactersitics of consumed goods. Mass produced goods are presented as if they were produced uniquely for individuals, Individualism and freedom are regarded as the signs of a powerful exclusivity and social power. In this study, different values and meanings attributed to elitism in the context of consumption ideology as well as the transformation of individuals to consumption elites by raising themselves above the mass through consumption will be considered.