Utilitarian or Hedonic? A Cross-Cultural Study in Online Shopping


Özen H., Engizek N.

ORGANIZATIONS AND MARKETS IN EMERGING ECONOMIES, cilt.3, sa.2, ss.80-90, 2012 (ESCI)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 3 Sayı: 2
  • Basım Tarihi: 2012
  • Dergi Adı: ORGANIZATIONS AND MARKETS IN EMERGING ECONOMIES
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, IBZ Online, Business Source Elite, Business Source Premier, Central & Eastern European Academic Source (CEEAS), Directory of Open Access Journals
  • Sayfa Sayıları: ss.80-90
  • İstanbul Üniversitesi Adresli: Evet