Importance and Reflections of Integrated Marketing Communication in Structuring of Turkish Brands (A Research Oriented to Real Estate Sector) | AVESİS

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Importance and Reflections of Integrated Marketing Communication in Structuring of Turkish Brands (A Research Oriented to Real Estate Sector)

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Tenth Annual International Conference on Communication and Mass Media, Atina, Greece, 14 - 17 May 2012, no.10, pp.250-266

Publication Type: Conference Paper / Full Text
City: Atina
Country: Greece
Page Numbers: pp.250-266
Istanbul University Affiliated: Yes