Customer Relationship Management as a Customer-Centric Business Strategy


in: Advertising and Branding: Concepts, Methodologies, Tools, and Applications Volume 2, Mehdi Khosrow-Pour, Editor, Idea Group Publishing (IGP) , Hershey, Pa, pp.649-685, 2017

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2017
  • Publisher: Idea Group Publishing (IGP)
  • City: Hershey, Pa
  • Page Numbers: pp.649-685
  • Editors: Mehdi Khosrow-Pour, Editor