The role of psychographics in explaining store brand buying behavior


Kurtuluş K., KURTULUŞ S., Yeniçeri T., Yaraş E.

Bogazici Journal, vol.19, pp.99-113, 2005 (Scopus) identifier

  • Publication Type: Article / Article
  • Volume: 19
  • Publication Date: 2005
  • Doi Number: 10.21773/boun.19.1.6
  • Journal Name: Bogazici Journal
  • Journal Indexes: Scopus, TR DİZİN (ULAKBİM)
  • Page Numbers: pp.99-113
  • Istanbul University Affiliated: Yes