Beyond looks: How designer cues win over customers through social value, self-expression, and design involvement

İdemen Okan E., Elmadag A. B.

JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE, vol.1, pp.1-20, 2024 (ESCI)

• Publication Type: Article / Article
• Volume: 1
• Publication Date: 2024
• Doi Number: 10.1080/21639159.2024.2308296
• Journal Name: JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
• Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, Business Source Elite, Business Source Premier
• Page Numbers: pp.1-20
• Istanbul University Affiliated: Yes