INSTAGRAM VE YOUTUBE’DAKİ INFLUENCERLARIN GENÇLERİN MARKA ALGISINA ETKİSİ


GÖKSU N. F., ALBAYRAK S.

in: SRA Academic Publishing (Strategic Researches Academy), Tüfekçi Ömer Kürşad, Editor, SRA Academic Publishing (Strategic Researches Academy), Klaipeda, pp.169-200, 2021

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2021
  • Publisher: SRA Academic Publishing (Strategic Researches Academy)
  • City: Klaipeda
  • Page Numbers: pp.169-200
  • Editors: Tüfekçi Ömer Kürşad, Editor
  • Istanbul University Affiliated: Yes