The Role of Gender on E-retailing: Gender Differences in Perceptions of Web-site Attributes and Intention to Visit
in: International Consumer Behavior: A Mosaic of Eclectic Perspectives Handbook on International Consumer Behavior, Hans-Rüdiger Kaufmann, Editor, Access Press, London, pp.103-113, 2011
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2011
- Publisher: Access Press
- City: London
- Page Numbers: pp.103-113
- Editors: Hans-Rüdiger Kaufmann, Editor
- Istanbul University Affiliated: Yes