The influence of cultural background on content marketing practices: the approach of Turkish and Lithuanian youth to the main components of content marketing


KUŞ O.

Informacijos Mokslai, no.76, pp.45-60, 2016 (Scopus)

  • Publication Type: Article / Article
  • Publication Date: 2016
  • Journal Name: Informacijos Mokslai
  • Journal Indexes: Scopus
  • Page Numbers: pp.45-60
  • Istanbul University Affiliated: Yes