Just kidding? Exploring the role of traditional versus counter-traditional gender role jokes on gender identity threat
Humor, cilt.38, sa.4, ss.541-568, 2025 (AHCI, SSCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 38 Sayı: 4
- Basım Tarihi: 2025
- Doi Numarası: 10.1515/humor-2025-0042
- Dergi Adı: Humor
- Derginin Tarandığı İndeksler: Arts and Humanities Citation Index (AHCI), Social Sciences Citation Index (SSCI), Scopus, IBZ Online, International Bibliography of Social Sciences, Communication & Mass Media Index, Communication Abstracts, Linguistic Bibliography, Linguistics & Language Behavior Abstracts, MLA - Modern Language Association Database, Psycinfo, Sociological abstracts
- Sayfa Sayıları: ss.541-568
- Anahtar Kelimeler: gender roles, humor, identity threat, social media, traditional
- İstanbul Üniversitesi Adresli: Evet
Özet
While traditional gender roles have been examined in the context of online communication, less is known about the implications of encountering counter-traditional gender roles (e.g., depicting men as caring and women as independent) on social media. We investigated participants' perceived gender identity threat upon exposure to traditional versus counter-traditional gender role jokes that targeted either men or women. An online experiment (N = 265) using a 2 (content: traditional versus counter-traditional gender roles) by 2 (joke's target gender: men versus women) by 2 (participant's gender: man versus woman) mixed design demonstrated that overall, jokes targeting women elicited greater identity threat and women perceived greater identity threat than men. Moreover, the three-way interactions showed that women, in particular, perceived greater identity threat from traditional gender role jokes targeting women. The current study highlights the damaging role of the spread of traditional gender roles through humor, particularly for women's gender identities.