BRAND LOVE AND CUSTOMER ENGAGEMENT'S ROLE OVER BRAND LOYALTY

PANDIR B., YAŞİN B.

GLOBAL İŞLETME ARAŞTIRMALARI KONGRESİ, İstanbul, Turkey, 24 - 25 May 2017, pp.1

  • Publication Type: Conference Paper / Summary Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.1
  • Istanbul University Affiliated: Yes