Demystifying meal-sharing experiences through a combination of PLS-SEM and fsQCA
JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, cilt.32, sa.7, ss.843-869, 2023 (SSCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 32 Sayı: 7
- Basım Tarihi: 2023
- Doi Numarası: 10.1080/19368623.2023.2215222
- Dergi Adı: JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT
- Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, Academic Search Premier, IBZ Online, ABI/INFORM, Business Source Elite, Business Source Premier, CAB Abstracts, Hospitality & Tourism Complete, Hospitality & Tourism Index
- Sayfa Sayıları: ss.843-869
- İstanbul Üniversitesi Adresli: Evet
Özet
This research aims to demystify the links between meal-sharing experience, overall satisfaction, and behavioral intentions (e.g., re-purchase and word-of-mouth) based on social practice theory and planned behavior theory. It utilized a questionnaire to test the relationships through the purposeful sampling of 217 Indian domestic travelers. The current study applied both the symmetric method of partial least squares-structural equation modeling (PLS-SEM) and the asymmetric method of fuzzy-set qualitative comparative analysis (fsQCA). The PLS-SEM results showed that only the hospitality dimension of the meal-sharing experience positively relates to travelers' overall satisfaction, re-purchase, and word-of-mouth (WoM) intentions. Apart from this, the results of fsQCA demonstrated several sufficient combinations of dimensions to generate satisfaction, re-purchase, and WoM intentions. It has several practical implications for hosts of meal-sharing platforms as to how they can improve their guests' experience to delight and get them to re-purchase their services.