A Content analysis of articles published in Journal of the School of Business Administration: Marketing and marketing research (1972-2007)

BOZBAY Z.

ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS, vol.37, no.1, pp.1-12, 2008 (ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 37 Issue: 1
  • Publication Date: 2008
  • Journal Name: ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS
  • Journal Indexes: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
  • Page Numbers: pp.1-12
  • Keywords: Marketing Trends, Marketing, Marketing Research, Content Analysis, Journal of the School of Business Administration, Istanbul University
  • Istanbul University Affiliated: Yes

Abstract

The study examined the trends of marketing articles published in Journal of the School of Business Administration, Istanbul University using content analysis method. The main objective of the study was to identify marketing and marketing research articles published in Journal of the School of Business Administration between years 1972-2007 and to assess publications' contents in order to determine the marketing trends.